More than Keywords: 7 Concepts of Advanced On-Page SEO

If you don’t optimize your content for Google, people are unlikely to find it. On the other hand, you shouldn’t optimize for search engines only. You need to focus on both readers and search engines at the same time. When it comes to blogs, a great way to use internal links is to interlink pages within specific content hubs. It helps to “group” topically relevant posts and give prominence to the most important content pieces.

These things affect user experience, and that’s why they can influence rankings. Some local business owners omit geographic terms that describe their physical location or service area because they believe that search engines can figure this out on their own. Let both consumers and search engines know exactly where you are and where you serve, rather than relying on your physical location alone.

• If Google notices that readers are “dwelling” on your content, they will push your results up a few spots.
• Reviewing your website’s current performance is essential if you want to set clear goals and expectations from the upcoming updates.
• To assess a site’s mobile usability, you can utilize Google’s Mobile-Friendly Test and check for issues in the Mobile Usability section of Google Search Console.

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This aspect of SEO focuses on building the site’s reputation and authority, which heavily influences how search engines view your site. Ranking higher in search results can seem impossible for small businesses. However, search engine optimization (SEO) techniques and best practices do more than increase your visibility on search engine result pages (SERPs). Proper SEO implementation can increase foot traffic to local shops and deliver seamless mobile experiences. It dynamically creates them from your content based on the query—which is why it’s important to have those heading tags in there. Keep in mind also that the meta description also appears in preview snippets, like the ones you see on social media.

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This is why you want to drop your keyword somewhere in the first 100 words or so. SEO Anomaly First, Shai created a bunch of brand new websites just for these experiments. These were fresh domain names that had never been registered before. Well, those stock images could be hurting your SEO (or at least they might not be helping it a whole lot). In this chapter I’ll show you how to make sure that your SEO content checks all of these boxes.

It was (and still is) the most complete guide to link building out there. Data is just one type of “Hook” that you can use to build links to your content. And I knew that publishing another list of 20 tools wouldn’t work.

This ultimately helps Google absorb more information about your website and potentially rank it higher on the search engine results pages. To ensure your site pages rank for the proper intent, be sure to include the focus keyword for each page in the title. In this section, we’ll focus on keyword research and how keywords should be incorporated into your content.

The order a keyword is searched for and where it appears on your page affects rankings. People often use variations of a search term although they have the same user intent. Research the topic thoroughly and make sure you understand the search intent of the keyword (or topic) you’re targeting. Using header tags for your subheadings allows search engines to build a clear picture of your page, and the sub-topics you’ve written about. At the end of this on page SEO checklist, you’ll find the five most important on-page factors to get your website ranking highly in the search results. For instance, if in your article about “how to become a freelance writer” but you never use the subheading with your keywords, your post is unlikely to rank.

We’ll also discuss the importance of including images in your content. They should know where to click and how to navigate through your site. A beautifully designed website is nice, but you should make it your top priority to create a user-friendly website first. Adding videos to your site is a bit more complicated than images. And ranking your videos on Google (or YouTube) comes with its own set of challenges.

At SeoProfy, we believe that a personal approach to each client and custom strategies can lead to results that overcome all expectations! You’re welcome to check this SEO case in a highly competitive niche, where our team managed to accelerate organic traffic from 1,200 to 4,000 per day in 12 months. People will access your site from mobile devices, like smartphones and tablets. If your website isn’t optimized for these devices, you risk delivering a poor mobile experience. If you aren’t sure how to implement optimizations, you can always invest in page speed services to have professionals optimize your site for you. To prevent this from happening, you can use a tool like Google PageSpeed Insights to help you see your site’s current load time and improve it.